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Get the keywords from your local Google or Yahoo domain?

Get the keywords from your local Google or Yahoo domain?

How could you get the keywords from your local Google or

Yahoo domain ?

 

After subscribing, you can configure your projects in your personal space using the dashboard. To easily set up organic traffic, use the Keywords field in the configuration page of your project:

We suggest that you first read our previous article in the Referents field because keywords and references are two different and interdependent things. The keywords appear in your Google Analytics using the Http-Referrer field that your browser sends to Google.

When you search on Google with the keywords “traffic bot” you will arrive on a page similar to this one https://www.google.com/search?q=traffic=traffic+bot . Then, if you click on the page of a website in the search, for example https://upseo.io/ exactly this URL (https://upseo.io/=traffic+bot) is sent to the Http-Referrer. So to receive traffic with the keyword “traffic bot” we must put https://www.google.com/search?q=traffic=traffic+bot in the Referral URLs section. In your personal space, this is done automatically thanks to the use of the Keywords field but only the google.com domain is used for this.  

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Returning Visitors

Returning Visitors

Returning visitor

 

The visitor return indicator allows you to know who has returned to a website, i.e. a visitor has already visited your site and has returned to it again. This measure tells you if your site is effective in creating and retaining an online audience (visitors). This is particularly important to demonstrate the value of your content.

The measure organizes visits based on the number of times a visitor has returned to a website using the following groups: 2-3 visits, 4-9 visits, and more than 10 visits.

This measurement also provides information on the average navigation rate (pages per session) and the average return time to the site.

However, it should be noted that a high rate of returning visitors is a good indicator of the value of the site’s content.

But at a certain level, the decrease in the flow of new visitors can be a problem.

The rate of returning visitors is not only due to the quality of the content (or even the site in general), it is also mainly due to the people targeted by the communication.


We explain to you: if your target is a man between 45 and 75 years old, and your website, facebook page or backlinks are only clicked by women under 30 years old.

You can have the best content and marketing strategy, your rate will always be as low as ever…

We recommend setting a percentage between 10 and 40%.

You will find this indicator in your Google Analytics dashboard, select “Audience” on the left. Then click on the “Behavior” drop-down menu and select “New vs. return”.  

To set up the returning visitors on the UpSEO software, it is very simple (see the image above). In the “Returning visitors” section, simply move the cursor to choose the desired percentage.

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Referral

Referral

How to use the Referrals in your project ?

 

Referrer (HTTP Referrer) is one of the settings of any visitor coming to any website and it identifies where the visitor came from, in other words from which website they were referred to your website.

To understand better , here is an example, if a visitor came from Google to your website while searching for “Keyword”, his referent would be https://www.google.com/search?q=Keyword – Google’s search page for “Keyword”.
it should be noted that almost any website/webpage on the Internet can do the same thing.


If a visitor comes from a search engine, this traffic is qualified as organic, if a visitor comes from a social network, it falls under “Social traffic, if we leave the Reference field empty, this traffic is called direct.

In our system, you can control the above-mentioned parameter using the Reference field on the settings page of your project.
In the example below, traffic will come from the site Upseo.io from several pages:

It is not necessary for backlinks to be present on the original page. The result of such a setting would be similar to the following in your Google Analytics:  

Keep in mind that the web page in your Referrer field must at least look real, for example because many of our customers have mistakenly simply put http://www.google.com, http://www.facebook.com, http://www.twitter.com etc. in the

Referrer field and then contact our support with complaints that these Referrers do not reflect in their Google Analytics.

Obviously, no website in the world can get traffic from the main page of Google.com or Facebook.com, so Google Analytics simply filters these fake referrers.


At the same time, it is quite normal for traffic to come from, for example, https://www.google.com/search?q=Keyword or your own Facebook page, so we strongly recommend that you put real web pages on so that the traffic you receive looks natural.

In your project settings, you can have several URLs and domains, but the total field size is limited to 1064 characters, so be careful not to put too many links because the last one will be cut off if the field size is exceeded.

In conclusion, you can imitate traffic from any URL and website and it works in Google Analytics and almost any other traffic counter.

If you have any questions or suggestions, please contact us!

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Keywords

Keywords

Keywords

 

 

Keyword research is essential to understand the referencing of your website and that of your competitors. Fortunately, you don’t need to be a SEO professional to know which keywords to use !


Keyword search tools are the best resource for SEO.

Free and paid tools :

 

There are so many free SEO tools that you can go through each step of the keyword search you want to target. Most SEO tools offer free and paid versions.

The free option usually has limitations, such as a certain number of keyword searches per day, the third includes more features for each tool.

SEMrush is one of the best keyword search tools. It indicates the important elements to consider when building your list of targeted keywords, such as the monthly search volume and the cost per click for each keyword. You can also read a list of keywords related to the expressions you are looking for.

 

 

How to define your keywords?

 

Simplify your keyword search as much as you can. Your process should be summarized in three simple steps.

 

 

A- What research do my clients do ?

 

The best way to conduct your keyword research is to start by putting yourself in the shoes of your potential customers. Consider what queries they put in search engines.

List their main problems and objectives, then search for keywords and phrases about them that you add to your keyword list.

 

 

B- Draw up a list of keywords

 

You can create content ideas based on keywords that correspond to the interests of the ideal buyer and on keywords that have a good balance between the volume of research and the level of difficulty of the ranking.

Moz Keyword Explorer is another excellent keyword search tool. They use a unique difficulty level scoring system (0 to 100) to show how difficult it is for you to get ahead of your competitors on the first page.

The priority score, also listed between 0 and 100, combines other measures (such as the natural click rate) to indicate the priority level that the keyword should have in your strategy. The higher your priority score, the closer you get to a high volume of research, an organic CTR and a low difficulty.

 

 

C- Content strategy

 

Finally, you can create detailed ideas for blog articles, white papers, webinars and other content that can attract and engage your target audience.

Don’t forget a targeted keyword for each content element you publish. In this way, you can optimize this content for the keyword, which gives you a better chance of ranking for this query.

Two types of keywords: long tail and short tail

Long tail keywords :

these are generally little-used words or little-known synonyms which, because of their low use by Internet users, will be less competitive: if less searches are done on these keywords, it is easier for websites to obtain a good position in search engine results.
These are expressions of at least 3/4 words, these long tail keywords attract few visitors to a website, but their cumulation can represent a significant part of a site’s total traffic. They are often used when the Internet user has a very precise idea of what they are looking for on the Internet. (e. g. portable Bluetooth speaker B
dares black New York.

 

Short tail keywords :

these are generally keywords of less than 3 words, they often correspond to the first words used in a long tail keyword phrase. To simplify this is the general category when an Internet user needs a search on a search engine. In addition, it should be known that they are very competitive, many users search. The volume of research is very high. (ex: Bluetooth speaker)

 

 

Set up your keywords on UpSEO.

 

After defining the keywords you need to use for your project, all you have to do is set them up on the UpSEO software.  

As you can see in the image above, it is very easy and quick to set up your keywords. Before the end of the configuration of your project, you will find the keywords section. You just have to enter the keywords you have defined whether they are Short or Long tail. You must write a keyword or expression per line without special characters (‘-“-;-:- etc).  

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Bounce Rate

Bounce Rate

We are delighted to introduce this parameter as part of your project :

The Bounce Rate.

The bounce rate is a fairly important measure of traffic for any website, it is the percentage of visitors who leave the site after seeing a single page. Usually, it shows the quality of the website and how its content reacts with traffic, in other words, if visitors like a website, they will visit several pages, and the time on each page will be high.

How to determine it ?

 

Before setting the bounce rate, you must define it.
If you don’t know what is the best value for your website, we suggest you take the average specific to your industry or simply use your competitors’ rebound rate.

 

If for example you are a Bing search engine, you want the same rebound rate as Google, or slightly better, using Similarweb allows you to see what Google’s rebound rate is :

https://www.similarweb.com/website/google.com

On the link we see that Google’s rebound rate is 30%.

Many of our customers ask us “On what rebound rate to base myself” and we always recommend following the leaders in your industry and being natural, if you know a good website with similar content to yours, use Similarweb !

 

 

What is the bounce rate that corresponds to my sector of activity?

 

How does it work?

 

You can define the rebound rate for your traffic from 0% to 100%.
100% – means that all users will leave your website after only 1 page, 0% means that all users will see more than one page.

Keep in mind that any value greater than 0% decreases the number of page views you receive because some pages will not be seen by traffic.
For example, if you set the bounce rate to 50% and set only 2 pages to navigate (main click and 1st click) then half of the traffic will not see the 1st click page and you will only receive 75% of the pages viewed.

 

 

Set the bounce rate to UpSEO

Once you have set your bounce rate, it is very easy to set it to Upseo.  

After adding your project by creating it, you must set it up. The second step is the bounce rate, depending on the number of visits. (see picture above) You can define the bounce rate between 1 and 100, equal to the desired percentage. The further to the right you move the cursor, the higher it will be. Put a percentage equivalent to that of your competitors.  

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