How to buy web traffic?
One of the biggest questions when starting to sell online , whether as a producer or an affiliate, is how to buy web traffic and if this option is really beneficial for the business.
Like almost everything on the Internet, buying web traffic has its pros and cons.
One of the benefits is that you can measure the return on investment (ROI) of stocks and it is also possible that you do A / B testing on your ads.
One of the downsides is that if you don’t have the knowledge you can have high cost and low return.
What do you call buying web traffic?
The first step to mastering web traffic is to understand the basic concept behind this term.
Buying web traffic is no more and no less than the set of strategies in which it is necessary to invest money in order to attract people to your offer.
Your goal can vary, either:
- Disclose only your brand
- Build a lead list
- Direct people to a product’s sales page through your link disclosure.
These strategies are very important to ensure sales predictability and can be used for perpetual launches or products.
For this reason, I will make some suggestions so that you can buy web traffic, having more confidence and security in your actions.
Are we going to start?
How to buy web traffic?
1. Understand your buyer personality
Understanding the personality of the buyer of your product or the product that you became affiliated is the first step.
This suggestion might sound a little silly, but it forms the basis of all guidelines for buying web traffic, and it’s a step not many people take.
This is the person who will give you insight into the interest in a product, the buying intention of people, their behavior and the channels in which they are present.
This information is extremely important in answering some important questions, such as:
- What is the point of pain/desire in my person?
- What offer will create value?
- Which advertising platform to choose?
- What is the most appropriate speech for each ad?
This knowledge will ensure that your offer actually solves their problem/desire, helping you spend less for each conversion made on paid campaigns.
2. Define Your Offer
Now that you know your buyer’s personality well, your offer should be well aligned with one of their pains or desires to get them on your website, get on your list, or buy a product.
In case you want to build a prospect list, you need to think about the content formats your person is used to consuming and define your format.
These formats vary from ebooks to webinars, knowing that the content should always resolve the pain/desire point you want to tackle.
If you want to buy web traffic for more advanced funnel stages, you can create an ad that will take the person directly to the sales page, through your link, to complete the purchase.
An example of copy that can direct a person who wants to lose weight directly to the sales page of a weight loss product would be:
Discover now this method that makes you lose up to 4 kg in a month!
It’s an offer that would be aligned with the person’s pain and take them right to the page with more product information.
3. Determine the Right Channels to Buy Web Traffic
Choosing the most appropriate channels for you will help you save money.
Imagine that you decide to buy web traffic through Instagram and your buyer persona is not using that channel. You would lose money, right?
That is why it is very important that you know your buyer and buy web traffic on the network where they are located.
Then I will tell you which are the most used channels so that you get acquainted with them.
Google Ads is a platform that allows you to create campaigns to display on the search network, which are the ads that appear when we search for a term in Google, and on the display network, which are web pages associated with Google that make spaces available to advertisers.
For campaigns search, the ads will be created based on the keywords you select and the locations you set.
To define the best keywords, which are high volume, low competition words, you can use Google KeywordTool.
The advertisements displayed there are exclusively in text format.
When it comes to network display campaigns, responsive ads can be created that scale to the user’s screen size, with images and text.
If the campaign is created just for the display network, it will be segmented based on audience interests, location, and demographics.
It is also possible to create campaigns that mix ads on search and display networks, which can be targeted by both interest and keywords.
You also have another option: create videos and develop campaigns on YouTube, which can be very interesting depending on your type of audience.
Facebook Ads allows you to create ads with images, videos, text, and that will be shown to the public according to the interests and demographics that you set.
Normally, the ad consists of text, which accompanies the image or video of the ad, with the title, which is a small headline, the description of the offer and a button with a call to the action that the person concerned must take action.
ads Native ads are ads that appear mixed with content on a web page and do not detract from the user experience.
In this type of ad, the copy must be short and direct, arousing the curiosity of the Internet user, since the ad has only one line.
This format can be very profitable, in case you are an advertiser with more experience and an availability to follow the results quite frequently.
Otherwise, they can be real money-wasting machines.
The best known and most used platforms to buy web traffic for native ads are Taboola and Outbrain.
Knowing the main channels and knowing where your buyer persona is, I suggest you do some testing with these channels and see which one shows the best result.
Don’t forget to set each channel’s budget for testing, okay?
4. Define KPIs
Before buying web traffic and practicing your campaigns, you need to know what budget you have to get started and define what the KPIs will be.
These metrics are what will show if buying web traffic is effective or if you are losing money.
ROI is one of the most important indicators, but not alone.
Cost per lead (CPL) and the conversion rate of leads to sales should also be considered.
If you’ve ever bought web traffic, whether it’s for a perpetual product or a launch, you can use those numbers as a basis, but only if the products are from the same niche, okay?
Then set a billing goal and do the math to see if the ROI is rewarding the effort and money invested.
To be clearer, we will give an example.
Suppose on a previous web traffic purchase you paid $ 1.00 per lead, there was a lead-to-sales conversion rate of 0.5%, and on that launch, you had a budget of $ 10,000 and the product ticket will be $ 297. .
To calculate this return, we’ll first assess the number of leads you get.
We will divide the budget by the CPL (cost per lead), which is $ 10.00 0 / $ 1.00, which will give a total of 10,000 leads.
To estimate sales, just apply the sales lead conversion rate, 10,000 * 0.5, which will bring us a total of 50 sales.
Since the product ticket is $ 297 and we have an estimate of 50 sales, we will have an invoice estimate of $ 14,850.
How is the ROI calculated?
Since the ROI is expressed as a percentage, we will multiply this value by 100, which will result in a return on investment of 48.5%.
Whether this is a good result or not will depend on your business.
If you’ve never bought web traffic before, you can experiment with lower budgets to find out your average CPL and conversion values before you jump into a larger investment.
Tracking these numbers will guide you in knowing if your campaign is running smoothly and will ensure the financial sustainability of your business.
5. Stay tuned to your landing page
When buying web traffic, every ad should direct people to a landing page specific, which we expect them to act on.
To increase our conversions and reduce our campaign spend, the landing page is very important.
It should be as easy as possible, with a fast download time.
Additionally, the proposition should be aligned with what was offered in the ad and it should be clear what the next step your client needs to take is.
Make it clear what the benefits are for those who download material or purchase a product, as well as what transformation the person should expect after taking the action you want.
Specify who is the author of the content and what is their authority on the topic.
You should also post social proof to verify the information you present on the landing page.
People trust and are more willing to take action when they see that others have already been transformed by this content.
Finally, make it clear to visitors to your page what action to take. An example would be a call to action with an imperative verb, such as: download, guarantee, and buy.
6. Track Your Conversions
When buying web traffic it is very important that you define what a conversion is, whether it is putting a visitor on your list or making a purchase. real.
It is only with this monitoring that it is possible for us to have a real dimension of the value of the campaign and to be able to follow the metrics defined previously.
Pretty much any platform that allows us to buy web traffic is a way to track conversions.
Google and Facebook allow the configuration of conversion tracking directly by Google Tag Manager, without the need for a programmer.
It is very important that the Conversion Monitor is properly installed before running your campaign. This way, you will have an idea of the exact value it paid for your business.
Have you ever noticed that when you go to a sales page for a product, after you leave it, it looks like the product is chasing you?
It’s remarketing and it will help you increase your sales conversions.
Having a remarketing tag on the website is very important when buying web traffic because it is difficult for a person to make the purchase the first time.
Remarketing well done will prepare your website visitors to buy your product, and it can be done on both Google and Facebook Ads.
Remember, when creating a remarketing campaign, you can customize it for each step of the potential buyer’s journey.
You can define how far the person has gone and send them a message that convinces them to buy.
For example, someone who came to your sales page and didn’t click on the call to action.
You can speculate on the objections that kept them from finalizing the purchase and create a remarketing campaign that disproves those objections.
You can also create custom campaigns for those who came to your checkout page and didn’t complete the purchase, or even for those who created a payment ticket and didn’t pay for it.
These actions will increase your conversions and the ROI of your campaigns.
8. Optimize your campaigns and test continuously
Testing your campaigns and analyzing the results is essential to reduce your costs and ensure that the campaign is profitable.
At this point, the metrics defined above will be very important as they will tell you if you are on the right track.
The best way to test a campaign is to use A / B testing , varying one item at a time.
Define which elements you can vary for the type of ad you create, create at least 3 variations of that element, and define which metric will show you that one was better than the other.
An example of a metric is the CPL on a lead capture page, where the variant of the chosen item, such as ad text that gives you the lowest CPL, will be kept.
Replicate the winning text and retest with another element, such as your ad image.
The landing page is also an element to allow you to carry out tests, because it has a direct impact on your CPL or product conversion.
Always remember to test to optimize an ad, as it can always be improved.
What Are Traffic Bots And How Do They Affect Your Website?
Traffic bots are a double-edged sword. Although at first they can be a great solution to generate traffic, it is very possible that in the long run they will end up negatively affecting your website.
Anyone with a website has one of their goals to attract visitors. This circumstance means that strategies and shortcuts have emerged to increase traffic . One of them is the use of generators which promise to increase the number of visits to your page quickly and economically.
Some of these services offer monthly payment plans or even a pay-per-click model. But jumping on the cheap and quick fix bandwagon is never risk free. In the long run, and too often, cheap costs money. And these tactics can end up being very damaging your website’s online reputation and lead generation efforts.
If you want to know how traffic generating bots work, how they affect your website, and how you can avoid them, here you will find a brief guide to keeping your site safe.
What Are Traffic
Bots? Traffic Bots are automated applications that direct non-human traffic to a website. Although the term bot traffic generally has a negative connotation, the truth is that bot traffic is neither good nor bad; it all depends on the purpose of the bots.
There are several types of bots. Some are essential for services like search engines and digital assistants like Siri or Alexa. Most of the companies accept these types of bots on their websites because they improve the user experience .
Other bots can be malicious. For example, those used for the purpose of filling in credentials, obtaining data and launching attacks. Even some of the more benign “bad” bots, such as malicious web crawlers, can be a major nuisance. These can interrupt the site analysis and generate click fraud.
It is believed that a significant portion of web traffic is made up of bots, and more than half of them are malicious bots. This is why many organizations are looking for ways to manage and filter the traffic generating bots that reach their websites.
What Is Buying Internet Traffic?
The most important thing in an internet business is to have high quality sources of traffic, which can be turned into direct sales or voluntary subscribers, the latter being the most profitable option if you want to build a solid business.
One of the main sources of traffic are social networks and search engines, in addition to direct traffic resulting from the presence of a recognized brand.
But there is also the possibility of buying traffic. For that, there are countless sites where you can buy web traffic. It’s a legal thing that can turn into a serious problem if you’re not particularly careful. For many, buying web traffic allows their business to gain a better position, which in turn allows them to gain more natural traffic.
The vast majority of sites that sell traffic are resellers who buy traffic from wholesalers and then sell it for a higher price. You can find some sites that give the option to buy general traffic at a lower price, others offer traffic for a specific niche, and are generally more expensive.
There are sites that sell traffic for casinos or for adult sites as these types of sites are generally not allowed on general traffic sites. After all, with the exception of the general type of traffic, which is usually cheap, any other type of traffic is going to sell for a much higher price because it is more difficult to segment.
Fraudulent business When
faced with this type of purchase, fraudulent businesses can be found. For crooks this is a very juicy niche because on the Internet it is very easy to disappear without leaving a trace. You need to be especially careful when deciding which site to use to buy traffic, research information, and not get carried away by “silver bullet” deals. For this it is necessary to search for the contact email on the website of the traffic provider and make it clearly visible. Either way, the best way to identify scammers is that, for the most part, the sites share the same layout and even the same texts (with shared misspellings, even).
Another problem is that the various search engines notice the purchase and penalize the company by degrading its positioning. If Google, for example, realizes that the increase in traffic is not organic, it will remove the positioning obtained by the said increase.
There are risks that do not come from the traffic itself. If you’re running ads and they are pay-per-view ads, they will undoubtedly have filters to count different types of views. If the views you pay are seen by bots, they will be filtered and not counted.
Thus, this traffic purchase is fraudulent , as it results in those types of websites that practice this type of practices increasing their users and visits through the action of bots , deceiving thus the advertising industry and assuming a breach of the competition .
There is a legal part
In buying traffic the positioning of the web is better and it makes it easier for users to find the business site. In other words, with the purchase of traffic, there is a call effect to the web . The advantages of acquiring this type of service are obvious. The first thing you will notice is that the pages receive a greater flow of traffic and, as a result, an increase in the number of followers. This immediately affects your positioning .
There are many sites where you can buy traffic simply and safely, like Outbrain . It’s not really a traffic buying website per se but it is a content recommendation platform. Its technology is used to powerfully search for content on any type of medium, allowing publishers to increase their connection with users and generate profit by linking to third party content.
Google Adwords is the leading first generation online advertising network and operates via a search engine where the user looking for something in particular can arrive by typing the keyword or phrase into the search engine, for example, how to get auto insurance online, that would be a search phrase and the person will surely find what they want on a website or in a sponsored ad.
The function of Google Adwords is to get highly qualified visits by buying Pay Per Click (PPC) ads on Google, this means that the advertiser will only pay when someone clicks on their ad. The purchasing process is very simple and all you need is a Google account to access the advertising platform.
Another method of buying legal traffic is through Facebook. It is really cheap and easy to promote a certain post on this social network, thus increasing the reach of the links.
These forms of link promotion are legal because the traffic is human and what the publisher actually does is increase the spread of their links .
Bots can increase traffic but… should they?
Traffic-generating bots are not necessarily good or bad. It is clear that they can increase traffic to a website. An increase in traffic, to some extent, can help you rank higher. However, using them consistently is not a good idea at all.
It is estimated that bots account for over 50% of all traffic that reaches websites. This does not mean that your website traffic is 50% from bots. This estimate is spread across all sites and will depend on the domain and other factors.
However, you have to assume that some of your traffic is not real. In addition, of the bot traffic received, around 30% are usually malicious bots and 20-25% are good bots. And if you think your bot traffic level will be lower because your website isn’t generating a ton of real traffic, then you should know that it doesn’t have to be.
In fact, websites that are less popular with humans tend to attract more bots. Hence the great importance of knowing how traffic generating bots work and learning how to reduce their impact on your site. And is that these can lead to a series of very negative consequences for your website.
1- They modify your web
analysis Traffic analysis is essential to know how many visits your site receives, how effective your advertising strategy or your SEO is . In short, it helps you experience the overall success of your website. Interactions caused by traffic-generating bots can skew analytics and provide you with false data.
For example, bots can fill out forms on your website and offer you incorrect information about your customer database. They may even make you think you have more customers than you do.
On the other hand, they can also increase your traffic through click fraud. These bots locate your ads and will click on your spoofing CTR. This way, you are also wasting your budget as the paid traffic received will not lead to conversions.
2- They harm your SEO
positioning The SEO positioning of a site depends on several things. Above all, to have quality and well-optimized content, a goodstrategy link building and factors like web load time.
Traffic generating bots can overload your website by reducing its loading speed . And that’s something that in the long run can lead to an SEO crash. Remember, Google penalizes slower websites because they offer a poorer user experience.
On the other hand, bot traffic is also characterized by very short sessions and high bounce rate. This can cause search engines to view your content as low quality and, as a result, rank it worse.
C.- They can harm your online reputation
If you decide to look for a solution to increase your traffic with bots, be aware that some of the companies that charge for this service are unreliable. In doing so, some bots can enter your site and steal sensitive data such as personal and banking information from your customers.
This will undoubtedly have disastrous consequences for your online reputation. If customers can’t be sure your website will protect their private information, it’s okay for them to decide to leave. Fortunately, this can happen in the most extreme cases. However, the danger is there.
How To Distinguish Bots From Real Traffic
Now, you may be wondering how to tell if your web traffic is from bots or if these are the good results of all your efforts.
There are many tools that can help you spot traffic generating bots. One of them is, for example, Google Analytics. Yet there are many signs that can help you spot them:
- Bounce rates too high. If you notice too many visits and bounces on the same webpage, it is very possible that you are receiving a lot of bot traffic.
- Receive an unusually high number of visits in a very short period of time. If you notice that a page has a disproportionate increase in the number of visits, you must suspect that it is bots.
- Very long or very short session times. Session duration is the amount of time users spend on a website. It must remain relatively stable over time. If it is too high, it may mean that bots are slowly browsing the web. If they’re insanely low, maybe it’s because bots can navigate and click different pages much faster than humans.
- A lot of false conversions. Some bots can fill out forms and provide fake phone numbers or email addresses.
- Increased traffic from an unexpected location. A sudden spike in users from a particular region, especially if it is an area where there are unlikely to be large numbers of native speakers of the site, can be an indication robot traffic.
How to Block Traffic Generating Bots
There are several ways to filter these bots from your website traffic. The idea is to limit the use of these bots. Despite their advantages and disadvantages, bots should be used to support web traffic. But they should never be the solution to increase traffic because the cure will undoubtedly be worse than the disease.
The first step in stopping or managing bot traffic to a website is to include afile robots.txt . This file provides instructions for robots to crawl the page. It can be configured to prevent them from visiting or fully interacting with a web page. But note that only the “good guys” will obey the rules in the robots.txt file; this will not prevent malicious bots from crawling a site.
Another solution is to use traffic blockers for your ads. This way, you can make sure that your ads are only shown to relevant internet users and not to bots. This will prevent bots from clicking on your ads and increasing your traffic fraudulently.
Finally, although this is a very laborious solution, you can block IP addresses from bots. This measure is not particularly effective because bots often use multiple IP addresses. However, you can block all of those bots that you identify.
Now that you know what traffic bots are, you can avoid the problems they can bring to your website. Adjust your page to get better results posting quality content.
Don’t know where to find them? In the Coobisplatform Branded Content and Influencer Marketing, you can establish alliances with thousands of digital spaces.
What is the good way to buy website traffic?
It should be noted that in recent years, buying web traffic, or what we call audience acquisition in English, has become an attractive option for the growth of publishers.
The question that remains is how to buy web traffic the right way? In other words, without attracting irrelevant audiences, bots, and bots to your website, which can damage your brand and cause financial loss or even block the ad account.
Since with this option available, one can lose sight of the SEO techniques so valid for the positioning of a website in the Google SERPs and for the user to stay on the site longer.
For these and other reasons, I wanted to make this guide so that you can buy web traffic safely and not fall for the traps.
If you’re new to a publisher or want more information on how to monetize your website or blog, take a look at our article The Best Way to Monetize Traffic in Latin America (Latam).
WHAT IS PURCHASING WEB TRAFFIC EXACTLY?
If you are a publisher who monetizes through ads, you already know that AdSense and Ad Exchange are serious ways to make money, but for that you will need a fully optimized website and an audience. massive with a large number of visitors per month.
The same principle applies to publishers who monetize by selling their own products. To get good conversions, you need a quality audience with a massive volume of monthly visitors.
Buying web traffic is the option that can help publishers get it done in less time. As a publisher, you might not see the results you want, even if you do a good job of SEO, maybe you spend all your time on your website and need financial returns for yesterday .
This much desired traffic is purchased through multi-channel ads, the purpose of which is to show an offer or preview of your website, which captures the attention of visitors and leads them to visit your website and read or view your content. . .
ADVANTAGES AND DISADVANTAGES OF PURCHASING WEB TRAFFIC
Let’s first see the advantages of this strategy:
Buying web traffic is fast in every way because it is affordable and you can see positive and negative results in real time. So you quickly set up a targeting ad for your site on one of your channels of choice and start converting instantly.
Accessing your campaign statistics is also very useful, which can allow you to tune the campaign based on performance.
Campaign settings also allow for fine targeting across most channels, so you can target your ads to the right audience, like geographic and psychosocial information: age, gender, etc.
Among the disadvantages we can mention the price per click in some channels, which is established by auction, that is, who can pay more and who takes it; which can increase the price per click and inflate your investment.
In addition, there is the factor of space invasion, a controversy. Since the ads should be clear and state that they are advertisements, this made it easier for most users to identify them which resulted in some rejection. Many users feel that their online environment is tainted with advertisements and refuse to click.
High investment and strong competition can also be at a disadvantage for some very saturated niches.
KNOW SOME CHANNELS ON WHICH YOU CAN PURCHASE TRAFFIC
These are just a few of the options, I advise you to evaluate these and other options to decide which one is best for your business model and budget.
Google Ads gives you two options for displaying ads. One of them is Google search, which is Google search. For your ad to appear in the user’s Google search results, before other results.
The other option is display, where you can run ads on partner sites with Google and have offers available for sale. Both as previews and as native announcements.
Native ads are advertisements that camouflage the content of a website, seeking not to interfere with the user experience. This ad format is very interesting because it is in the form of a line of text, but this text needs to have a very attractive and simple wording, so that the user can be interested and click.
One of the most popular platforms for buying native ads is Taboola, which we’ll talk about next, and its competitor Outbrain.
In ads for the search network, you can target keywords that your audience uses to perform Google search. In the case of display, you can segment by keywords, interests, and demographics.
Taboola provides services to publishers in many parts of the world, specializing in native ads. Its difference from the competition is that Taboola opens up a space for user comments, so they can tell if they see ads they wouldn’t like to see or ads that have nothing to do with their users. interests.
Taboola ads can appear as a suggestion on sites with a large audience, you have probably seen a few, in the form of: “You may also like …”, “More stories from the web” ,
It is a very popular channel, due to its ease of access and administration, you can create ads in different formats: videos, images, carousel, canva, etc. and intended for a specific audience, which you can gather using the many parameters offered by the tool.
To create ad campaigns in Facebook Ads , you must have an active Facebook business page and an account in Ads Manager . The next step would be to create the image or audiovisual advertisement and choose the direct link to your website. After that, you need to create audiences or audience profiles that you want to target your ads to.
When everything is ready, you can set a budget and activate your campaign. The Ads Manager will offer you reports and possibilities to adjust your campaigns.
FACTORS TO CONSIDER BEFORE PURCHASING WEB TRAFFIC
Here I am talking about a few essential factors to consider, before launching a web traffic buying strategy. These factors will prevent you from wasting money on your strategy, penalizing your site by Google, or blocking your ad account, so stay tuned for all of them.
The Importance of UX
When I talk about the importance of UX (User Experience), I’m not just talking about pleasing Google with optimization, but also user experience. After all, you don’t want to send the visitor to a website that isn’t optimized, which will cause them to give up and leave quickly.
If you are a publisher, you monetize your site with ads, and in order to provide a good experience and make your visitor spend more time on your site, you need to find a balance between your ads and your content.
The post or page on your website that you direct that user to is the most important of all. Take a look at this graphic, created by our team of experts, to illustrate how your item design should look, on mobile devices and on the desktop:
This is only an illustration, but you should also consider the theme of your website to see how you fit. An ad insertion plugin can help you a lot.
For the native monetization widget, we recommend:
- Matching Google Unit if the publisher has it available in AdSense or
- Infinite Scrolling Taboola with video enabled.
For non-paginated articles, our experts advise you to use Lazy Units with automatic updating. Lazy Units are great because they allow you to display more ads in a single unit.
Our experts can help you use this technology and get the most out of your space, just contact the team.
If you choose to use paginated articles, we will explain below which is the best option for the layout. Either way, our team says you are using both.
Pagination is considered an easy way to get more views on your ads, by segmenting your content across multiple pages. For this very reason, I see it as a way to ensure that your investment in paid traffic pays off at best.
Let’s say you divide your content into 3 pages, each user who visits your site will see 3 times as many ads.
For e-commerce, this means that products will be displayed in lists and categories, going from page to page. In the case of blogs and news sites, articles can be divided into topics using the “<! – next page -> »(WordPress), so that each theme counts as a different page.
Take a look at this graphic, created by our team of experts, to illustrate how your post design should look, when paged, on the desktop:
Our team also suggests that you try Achor Ads or Sticky Ads, which stands out from the rest because it was designed to snap into a specific area of the screen while the user navigates through the content.
It is important to test and see if this type of ad will work on your site, as they have their pros and cons.
For desktops, popular Sticky Ads block sizes and locations include the 300×250, 160×600, or 300×600 sidebar, as well as the center of the screen with a 728×90 ad unit.
The importance of SEO
The content part is also very important, make sure that your content is original and that it brings value to your audience. Don’t post content just to fill the space and always follow SEO guidelines.
The main goal is to rank organically in Google, so buying web traffic doesn’t have to be permanent or be the only traffic generator for your site. The more your site increases in organic search, the more investment you will save in buying web traffic and making your site more relevant.
You may be thinking, what does Google think of all this? Google makes it clear that you can promote your site in any way, as long as the promotion complies with the program guidelines.
It warns that AdSense publishers are responsible for the traffic that reaches their websites, so if you choose to buy traffic from platforms other than Google, you should closely monitor the reports and assess the impact of that traffic. on your ads.
There are many sources that end up sending invalid traffic to websites from bots. This kind of traffic can hurt your brand and cost you money. And as you have already warned, Google will hold you responsible for this traffic.
You can use Google Analytics to monitor where visitors are coming from, when you include the sources of purchasing traffic to the platform, for monitoring purposes. Google recommends that you immediately stop using the responsible police force when you find suspicious activity.
This article can help you understand what general invalid traffic is versus sophisticated invalid traffic.
Traffic Cop detects and blocks general and sophisticated invalid traffic, thus preventing your ads from being seen by that traffic.
Learn more and request a demo from Traffic Cop.
Know what to do if you’ve been the victim of an AdSense ban.
The Person in Your Business
The Persona is a semi-fictional archetype of your potential visitor, the one who will walk into your website and click on one of your AdSense ads. It is very important that you research your audience and create this character.
The person’s data includes age, gender, interests, social networks used, places they look for information, etc. Knowing these factors, you can think, for example, which platform is best suited for your traffic purchase. There’s no point in buying Facebook traffic if your Persona isn’t using Facebook, right? And this is just one of the many times the person can help.
In the Internet environment, you have a few seconds to grab the attention of the Internet user and convince them to click on your ad, so every text in your ad must be well thought out and written.
The copy should be short, objective and attractive, this is something that the person in your business will help you a lot to build. Once you know the person in your business, it becomes much easier to talk to and write to them.
We know that images are assimilated much faster by the human brain, but the ad title has to look awesome when working with text and images or text and video ads.
In the case of native ads, the copy weighs even more because these ads come in the form of a line of text.
Here is an example of a compelling copy that can direct a person interested in wellness, directly to a report or publication, on a new relaxation practice:
Discover now this method of meditation which will improve your concentration by 40%!
Traffic generating bots: how are they affecting your website?
While it may seem incredible, the world of traffic-generating bots is a dark world, and that’s why many marketers wonder if there is a real need to use them or if there is a possibility that they should be used. ‘using them they end up destroying their website.
When looking for ways to increase your web traffic faster and cheaper, you will find a long list of promises that talk about increasing your visits overnight using generators.
Many will charge per month and some per price per click, and some will even offer a free plan, which will require you to be vigilant and wary of this market and the risks of signing up for a “quick fix”.
Many businesses leave their sites in the hands of a web positioning agency to try and get their site to appear in the top search places, without really knowing how they get there.
The universal truth is that nothing in this life is free and in the web world there is no exception to it, and if it is free it makes sense to think that there must be have certain conditions.
On the other hand, taking the easy route or taking shortcuts can end up costing and damaging your website’s online reputation and thus losing valuable leads along the way that no one wants.
If you have these suspicions and are unwilling to take any risks with your website, in the following lines we will explain all about traffic bots and the issues their use might entail.
What are traffic generating bots?
Traffic generatorsrobots are essentiallytraffic “not human” which is directed to a site which results from software applications that run automated activities.
These activities are performed by robots in such a repetitive fashion that it would be impossible for humans to do so.
Therefore, it is necessary to clarify that not all traffic generating bots belong to this dark world that we talked about earlier, as the vast majority are normal and functional, such as:
- Copyright bots.
- Search engine robots.
- SEO tool trackers.
Among many others which, as you will notice, are only used as resources to increase traffic, and not as means as such.
On the other hand, there are malicious bots like scrapers, spambots among others that can give you such heavy traffic that it will be enough to break your website.
When it comes to driving traffic from bots or buying web traffic, there is a middle point where they are and there are risks to be taken to avoid them because otherwise you will not find any benefit.
Take into account that bots will not convert on your site, nor will they focus on acquiring all the products or services you offer.
While this traffic isn’t illegal, it’s good that you understand the positives and negatives of this whole subject if you want real traffic to your website.
Importance of Bots in Marketing
We are in a world where billions of users interact with each other online through thousands of platforms: likes, retweets, shares, among many other ways to stay informed and in constant communication.
As a result, the volume of web traffic today is at its highest point and marketing teams must succeed in directing this traffic to the web that is right for them, that is, with a content plan prepared by a content marketing agency. , among other strategies.
Due to the improvement in artificial intelligence and automated services, there has been a massive increase in traffic-generating bots, which has presented an opportunity for marketers to give new impetus to their efforts.
Therefore, the importance of these robots in marketing lies in their ability to help increase the traffic that will be genuinely interested in the services and products offered by a brand.
Remember, having billions of visits is useless if you only get the conversion of three users, see?
In this regard, there are so-called ‘good’ traffic generating bots that can support marketing instead of damaging online reputation:
- Search engine
bots These bots are dedicated to crawling as much as they are. can and do help marketers get featured on major search engines like Google in an automated fashion.
Bots As a marketer, you need to make sure that the website is always accessible to your users, so these type of bots will automatically make sure to notify you if something breaks or goes offline. .
- SEO Trackers
Marketers need to make sure the website is in the first places to search, but it can be really difficult when you have too much information.
With this range of software you will be able to monitor your site and that of the competition to measure how you could qualify and thus improve your search visibility and your organic traffic.
- Copyright Bots
They are responsible for doing web analysis to make sure that no one is using your content, ensuring that, as a marketer, you provide your users with unique and irreplaceable information.
How are they used?
These traffic generating bots are often used for a variety of reasons and by specific people:
- White-hat SEO agencies who are desperate to generate as much traffic as possible without making the real effort to increase their organic traffic.
- Agencies that need to demonstrate a higher CTR but need to use tools to manipulate the results.
- Site owners who monetize through ads and who with the use of these bots will exaggerate their impressions, but compared to the profits, they are much lower.
On the other hand, the cost of using these bots can vary somewhat, but it is usually less than a dime for a website owner or a business that directly purchases these traffic generators.
How do traffic generating bots affect your own website? Positive and negative aspects
It is essential that you understand that traffic-generating bots are programs that are generally designed to do one job, and their creator wants that job done as quickly as possible, which could have negative consequences on your site.
The problem with these bots is that if continuous requests for information from your site are made it can cause an overall slowdown, which means your website will become slow for your users and lead to complications, more so if your site Web is processed. from an online store.
Extreme cases have been observed due to excess traffic from a bot in which the complete disconnection of a website can be noticed.
Fortunately, this only happens in extreme circumstances, as in most cases bots bring subtle results to a website.
Like everything, these robots have both positive and negative aspects.
Some of the positives include :
- They are extremely inexpensive.
- More visits to the page.
- Greater use of bandwidth.
Among the negatives :
- Incorrect analysis.
- Decreased conversions.
- Unwanted emails or spam.
Generally speaking, this type of traffic does not represent valuable traffic and will not generate any additional income for your business, because as mentioned before, this traffic will not buy from you.
Even if you think that user signals such as the time they spend on the page could be generated by these bots, and as a result, you are optimizing your overall ranking, you must be asking yourself: is it really worth it? to be paid?
The truth is, there’s no correlation evidence that shows it’s a good decision to keep buying these types of bots, but malicious bots have proven to be dangerous because they are geared towards stealing information. or commit fraud, just as the numbers change dramatically. of your website.
If you use numbers like number of sessions and conversion rates to measure the success of your website and other marketing efforts, you are wasting your time because these are not real numbers.
And do these bots generate, precisely, high enough spikes in traffic, so if you don’t know how to monitor them, you might think it is due to an advertisement, when in reality it is not. real traffic.
On the other hand, you might make unnecessary changes to your website which will waste your time as bot traffic is characterized by high bounce rates and low session times.
We know these metrics tell you how relevant the content is to your users, but again, these aren’t actual numbers.
Ways to identify bots and tips to filter them
There are specific indicators to determine when a source comes from a traffic generating bot, and it is that in general a bot is divided between two sources: referral or direct .
In Google Analytics, go to Acquisition> All Traffic> Source / Support.
Once there, you will know that your referral traffic was generated by bots if:
- You have a new session percentage of 100%.
- Your bounce rate is 100%.
- The average duration of the session turns out to be zero seconds.
It’s highly unlikely that any legitimate source will show you all of these numbers together, so if you see them all it’s no coincidence it’s the use of traffic generating bots.
In the case of direct bot traffic, those same numbers should show up, but you need to dig deeper into Google Analytics itself> secondary dimension> hostname.
If this is real, genuine traffic as the hostname, your website url will show up, if not, it is a bot for sure.
To make sure that these numbers that you see in Analytics are legitimate, there are a few tricks you can practice: you can create multiple views in your account, so you will have an unfiltered view that has all of your website traffic data, including including bots and another that yes it is filtered without bot traffic data.
Creating a new view is very easy as long as you keep in mind that you won’t receive a history.
It is therefore ideal to configure them the first time you log into your Analytics account.
Here’s what you need to do to create a view:
Go to the Analytics admin panel and look at the third column where you can choose “Create View”.
Select the data you want to track, assign a name to View, and that’s it.
After you’ve developed both views in Analytics, you’re ready to create the appropriate filters.
To create a bot traffic filter for referral sources:
Go to Analytics admin panel> view column> click Filters. And ready.
It is good that you give the filter a name that is easy to identify.
Then choose the type of filter “Custom”> “Exclude certain traffic”> “Filter field”.
There you can select “Campaign origin” and in the “Filter template” area, place the URL of the bot traffic.
All you have to do is save your filter and that’s it.
In the case of creating a bot traffic filter for direct sources, you must:
Create a list of all valid hostnames that you know; for small to medium sized sites, it will only include your primary domain.
Go to the Analytics Filters option and click “Add a new filter”.
It will be a custom filter.
Now select “include only certain fonts”.
In the drop-down menu you will see something called “Filter Field”, select the “Hostname” option.
Put your website domain in the “Filter template” with a backslash before the “.com”
After adding this “filter pattern” you can save it, and voila!
Traffic generating bots have their advantages and disadvantages, but ultimately they should serve as a medium to increase your traffic, not a shortcut to ignoring certain efforts that will bring the real rewards.
A large number will be of no use to you if those numbers don’t make purchases on your website or add something positive to what your business is doing.
To monitor and verify your copyrights, these bots are a great help, not in hiding numbers at the risk of damaging your website’s online reputation.
Are you now more clear about what problems traffic bots can bring to your website? I am waiting for you in the comments to discuss the matter.
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