Keyword research is essential to understand the referencing of your website and that of your competitors. Fortunately, you don’t need to be a SEO professional to know which keywords to use !

Keyword search tools are the best resource for SEO.

Free and paid tools :


There are so many free SEO tools that you can go through each step of the keyword search you want to target. Most SEO tools offer free and paid versions.

The free option usually has limitations, such as a certain number of keyword searches per day, the third includes more features for each tool.

SEMrush is one of the best keyword search tools. It indicates the important elements to consider when building your list of targeted keywords, such as the monthly search volume and the cost per click for each keyword. You can also read a list of keywords related to the expressions you are looking for.



How to define your keywords?


Simplify your keyword search as much as you can. Your process should be summarized in three simple steps.



A- What research do my clients do ?


The best way to conduct your keyword research is to start by putting yourself in the shoes of your potential customers. Consider what queries they put in search engines.

List their main problems and objectives, then search for keywords and phrases about them that you add to your keyword list.



B- Draw up a list of keywords


You can create content ideas based on keywords that correspond to the interests of the ideal buyer and on keywords that have a good balance between the volume of research and the level of difficulty of the ranking.

Moz Keyword Explorer is another excellent keyword search tool. They use a unique difficulty level scoring system (0 to 100) to show how difficult it is for you to get ahead of your competitors on the first page.

The priority score, also listed between 0 and 100, combines other measures (such as the natural click rate) to indicate the priority level that the keyword should have in your strategy. The higher your priority score, the closer you get to a high volume of research, an organic CTR and a low difficulty.



C- Content strategy


Finally, you can create detailed ideas for blog articles, white papers, webinars and other content that can attract and engage your target audience.

Don’t forget a targeted keyword for each content element you publish. In this way, you can optimize this content for the keyword, which gives you a better chance of ranking for this query.

Two types of keywords: long tail and short tail

Long tail keywords :

these are generally little-used words or little-known synonyms which, because of their low use by Internet users, will be less competitive: if less searches are done on these keywords, it is easier for websites to obtain a good position in search engine results.
These are expressions of at least 3/4 words, these long tail keywords attract few visitors to a website, but their cumulation can represent a significant part of a site’s total traffic. They are often used when the Internet user has a very precise idea of what they are looking for on the Internet. (e. g. portable Bluetooth speaker B
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Short tail keywords :

these are generally keywords of less than 3 words, they often correspond to the first words used in a long tail keyword phrase. To simplify this is the general category when an Internet user needs a search on a search engine. In addition, it should be known that they are very competitive, many users search. The volume of research is very high. (ex: Bluetooth speaker)



Set up your keywords on UpSEO.


After defining the keywords you need to use for your project, all you have to do is set them up on the UpSEO software.  

As you can see in the image above, it is very easy and quick to set up your keywords. Before the end of the configuration of your project, you will find the keywords section. You just have to enter the keywords you have defined whether they are Short or Long tail. You must write a keyword or expression per line without special characters (‘-“-;-:- etc).  

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