The visitor return indicator allows you to know who has returned to a website, i.e. a visitor has already visited your site and has returned to it again. This measure tells you if your site is effective in creating and retaining an online audience (visitors). This is particularly important to demonstrate the value of your content.
The measure organizes visits based on the number of times a visitor has returned to a website using the following groups: 2-3 visits, 4-9 visits, and more than 10 visits.
This measurement also provides information on the average navigation rate (pages per session) and the average return time to the site.
However, it should be noted that a high rate of returning visitors is a good indicator of the value of the site’s content.
But at a certain level, the decrease in the flow of new visitors can be a problem.
The rate of returning visitors is not only due to the quality of the content (or even the site in general), it is also mainly due to the people targeted by the communication.
We explain to you: if your target is a man between 45 and 75 years old, and your website, facebook page or backlinks are only clicked by women under 30 years old.
You can have the best content and marketing strategy, your rate will always be as low as ever…
We recommend setting a percentage between 10 and 40%.
You will find this indicator in your Google Analytics dashboard, select “Audience” on the left. Then click on the “Behavior” drop-down menu and select “New vs. return”.
To set up the returning visitors on the UpSEO software, it is very simple (see the image above). In the “Returning visitors” section, simply move the cursor to choose the desired percentage.